SALON TODAY RECOMMENDS: 10 Powerful Recruiting Strategies and 10 Tips for Overall Growth

February 8, 2019 | 11:54 AM
A mural that encourages recruitment at Paris Parker Prytania.

SALON TODAY is always looking connect salon owners and managers with good ideas and best practices they can borrow from one another. These for articles from put the spotlight on professional growth. Learn about powerful recruiting strategies, find out how one owner achieved 200 percent growth in two years, get the inside scoop on how to increase revenue with hair extensions, and read 10 growth tips from the SALON TODAY 200.

10 Powerful and Practical Recruiting Strategies

Paris Parker’s Garrison Neill, marketing director, and Tatum Neill, creative director, share their strategies for recruiting stylists who fit with their culture and want to build a meaningful career.

The Neills’ tips include everything from how to speak to large groups of students at schools to maximizing social media to reach desired candidates.

Hope White, owner of Salon Thirty-One in Spanish Fort, Alabama.
Hope White, owner of Salon Thirty-One in Spanish Fort, Alabama.

Two Years, 200-Percent Growth,

One Fearless Leader

When Salon Thirty-One Owner Hope White hit a growth plateau in her salon, she knew she had to make some changes. And she didn’t make small tweaks. A new location, a new line of products, an adjustment in hours/shifting, and a price hike created a revolution in her business. These big changes weren’t always easy to implement, but the growth results were worth it.

Source: The Ritz for Hair Instagram
Source: The Ritz for Hair Instagram

Increasing Service Revenue 13% With Hair Extensions

Four owners and managers detail their experiences in adding a new profit center to their business—VoMor hair extensions.

They didn’t just boost profits, either. They inspired their stylists, hooked clients onto a new service and boosted their bottom line.

Discover how adding extensions can benefit your business from these owners’ careful research, marketing plans, and strategies for motivating stylists.

Source: Josephines Salons Instagram
Source: Josephines Salons Instagram

10 Growth Tips from Salon Today’s 200

This year’s SALON TODAY 200 salons were full profitable ideas and insightful plans. We highlighted 10 of our favorite growth strategies any owner can adapt and implement in their own salon.

Learn about time-saving apps, streamlined education, leveraging online reviews, how to create an advisory board and much more.


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