It requires mastery of a number of best management practices to grow a salon and spa business. Meet the second half of our 2019 SALON TODAY 200 honorees in Growth.
JB CAVOUR SALON SPA
New Brighton, MN
jbcavoursalonspa.com
Matt and Jayde Wieser & James and Barbara Wardlow
2016: $401,000
2017: $489,000
INCREASE: 22%
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND, OPI
TECH SUPPORT: Salon Ultimate
“To w ork on our culture, we implemented Family Dinner, where we get together outside of the salon. Some of these are at local restaurants, one was spent rock climbing and sometimes team members host us in their homes. These social gathering bring a different energy into our space.”
JOLI SALON & DAY SPA
Lexington, KY
jolidayspa.com
Jessica Justice Beall
2016: $867,000
2017: $933,000
INCREASE: 8%
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATIONS: PBA, Green Circle
“Our daily huddles get us focused. We use a nine-grid format of nine elements important to our success, including our mission statement, goals, upcoming events, guest/employee incentives, announcements, vision chant, product focus, staff meetings and benchmark focus.”
KADIZA HAIR STUDIO
Lubbock, TX
kadizahairstudio.net
Holly Hunt and Jessica Cortez
2016: $473,000
2017: $534,000
INCREASE: 13%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Redken, Moroccanoil, BaByliss
COLOR: Redken, Goldwell, Pravana
TECH SUPPORT: Envision
ASSOCIATION: Summit Salon
“We attribute our revenue increase to fully implementing the systems we learned at Summit Salon Business training. It focuses on setting and working toward goals—individual and the salon team as a whole. We worked with a Summit coach who acted as a voice of reason when making business decisions.”
LASH HOUSE BEAUTY BOUTIQUE
Livingston, NJ
lhspaandrejuvenation.com
Suzette Zuena
2016: $1,101,000
2017: $1,198,000
INCREASE: 9%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 16
LASH LINES: Borboleta, LashFX
SKIN CARE: Yonka, HydraFacial MD
AVERAGE LASH SERVICE: $250
TECH SUPPORT: Millennium
“We decided to incorporate the HydraFacial in our spa menu, which attracted an even broader audience and diversified our clientele. Our base price for the facial is $199, but it can be upsold with specific ampoules based on a client’s needs.”
LEGION HAIR STUDIO
Harrisburg, PA
legionhairstudio.com
Michael and Marcy Lawler
2016: $348,000
2017: $634,000
INCREASE: 82%
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Paul Mitchell, Matrix, Pulp Riot
COLOR: Paul Mitchell, Pulp Riot, Guy Tang
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“Our growth is driven by many factors, including a maximized staffing plan, positive reputation across review platforms, upgraded and user-friendly software, efficient management, social media strategies, staff education and exceptional customer service.”
LEIGH, EDWARDS & CO.
Nashville, TN
leighedwards.co
Amanda Borski and Derek Reynolds
2016: $534,000
2017: $802,000
INCREASE: 50%
SQUARE FEET: 900
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Shu Uemura, DevaCurl, Aveda
COLOR: Redken
TECH SUPPORT: Mindbody
ASSOCIATION: Summit Salon
“We believe that reinvesting in our team through things such as employer-sponsored healthcare and renovating the back of house space fosters a sense of pride in our organization. We also believe in creating a friendly environment that is transparent in terms of billing.”
LOCAL HONEY
Greensboro, NC
localhoneysalon.com
Jay Bulluck
2016: $670,000
2017: $776,000
INCREASE: 16%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: R+Co, Aveda. Arrojo
COLOR: Aveda, Original Mineral
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: PBA
“We radically converted our education program, allowing us to train more apprentices with higher quality training in less time. Our education director increased the class length by an hour each week and added homework assignments to streamline training.”
LOXX SALON AND SPA
Cookeville, TN
loxxsalon.net
Mike and Tracey Franklin
2016: $520,000
2017: $615,000
INCREASE: 18%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Skin Medica, Aveda
NAIL CARE: Nexgen Nails, Aveda
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“When offered a choice, our staff unanimously chose to work four extended days instead of five days of split shifts. The typical day is 8 a.m. to 8 p.m. with a one-hour break. This allows each stylist to serve at least one more client per day after traditional workplaces close.”
MERMAID
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2016: $1,131,000
2017: $1,350,000
INCREASE: 19%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: private label, Aquage, Biosilk
COLOR: Farouk, Redken, It&ly
NAIL CARE: OPI
TECH SUPPORT: Salon Iris
ASSOCIATIONS: Intercoiffure, PBA, Green Circle
“We have a private consultation station where clients can try different types of extensions and if they want to, because of our large inventory, they can leave the salon with the look that they want on the same day.”
MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2016: $680,000
2017: $873,000
INCREASE: 28%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Virtue, Living Proof, T3
COLOR: Goldwell, Redken, Schwarzkopf Professional
SKIN CARE: Beautycounter
TECH SUPPORT: Booker
ASSOCIATION: Green Circle
“With only six chairs and a growing team, we had to open an additional day per week and expand our hours. Focusing on specific revenue goals per chair allowed us to share chairs among new talent and maximize our busiest staff with assistants.”
MOD HAIR COLOR SALON & BEAUTY STORE
Cedar Falls, IA
modsalonbeautystore.com
Heather Spath and Jody Carrier
2016: $590,000
2017: $734,000
INCREASE: 24%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $30
BEST-SELLING RETAIL: L’anza Surface, Unite
COLOR: L’anza
TECH SUPPORT: Millennium
“In November and December 2017, we ran a rebooking contest. If a stylist booked a color client through the month of April, both the stylist and client were entered in a drawing to win an Alexa. We saw a Q1 increase of $28,197 in service sales, 101 color clients and $6,946 in retail as a result.”
NURTUR THE SALON
Columbus, OH
nurtursalon.com
Patrick Thompson
2016: $3,999,000
2017: $4,320,000
INCREASE: 8%
SQUARE FEET: 4,200; 4,100; 1,400
TOTAL EMPLOYEES: 115
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATIONS: PBA, 2 to 10
“Our new marketing manager brought back our partnership with ABC/FOX to do monthly studio and in-salon segments. Our segments, which are featured on Good Day Columbus feature current trends and industry tips.”
NVS SALON
Bel Air, MD
nvssalon.com
Tammy Ehrbaker, Stathis Kotanidis
2016: $763,000
2017: $1,407,000
INCREASE: 84%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 33
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Kevin Murphy
COLOR: Aveda, Wella
SKIN CARE: Skinceuticals
NAIL CARE: OPI
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“Our sales associate helps with product recommendations and makeup touchups. To ensure our stylists recommend the touchups, we offer a lottery scratch-off for every guest they recommend. Our retail sales have gone from 10% of service sales to 25%.”
PISTACHIO CUT & COLOR BAR
Carlsbad, CA
pistachiohair.com
Rod Hatefi
2016: $678,000
2017: $834,000
INCREASE: 23%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium
“Our new guest experience begins with a consultation with two stylists in order to ensure that we are all on the same page about the guest’s desired results. Next, the guest is pampered with rituals performed by multiple team members. After the service, follow-up calls are made to ensure satisfaction.”
PLANET HAIR
Wichita, KS
planethairusa.com
Graham Ross, Tod and Linda Ernst
2016: $1,185,000
2017: $1,263,000
INCREASE: 7%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Elite
“For the fifth year in a row, we have had 0% employee turnover in our styling and front desk teams. The stability at our front desk has allowed us to give better customer service as our team gets to establish comfortable relationships with our guests.”
POSH SALON
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
2016: $1,157,000
2017: $1,491,000
INCREASE: 29%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz/SpaBiz
“We focused on solidifying our management team’s department of responsibilities. This enabled us to streamline tasks, issues and goals. While we organized our leadership, we were able to identify key drivers that were imperative to our success.”
POSH SALON AND DAY SPA
Kokomo, IN
poshsalon-dayspa.com
Lindsay Pyle, Perri Acord, Stephanie Wrightsman, Tia Green
2016: $710,000
2017: $832,000
INCREASE: 17%
SQUARE FEET: 3,300
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Bare Minerals, Dermalogica
NAIL CARE: Essie, CND, OPI
TECH SUPPORT: STX
ASSOCIATIONS: ISBN, Summit Salon
“With the switch from an LLC to an S-Corp I took on three shareholders who each have 10% ownership. They are top-level stylists within the company and it added to the leadership team, which we needed.”
PRISM WELLNESS SALON AND SPA
St. James, NY
prismwellnessny.com
Janine Argila
2016: $494,000
2017: $763,000
INCREASE: 54%
SQUARE FEET: 2,000; 1,300
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: France Laure
NAIL CARE: OPI, Essie
TECH SUPPORT: Booker
ASSOCIATIONS: PBA, ESON, Green Circle
“In 2017 we created The Prism Beauty Lounge, a blowout bar, eyelash studio and wedding lounge. We have a system that allows new talent to work on guests in the blowout bar to give them confidence, experience and the opportunity to meet new guests.”
PRIVE SALON & STYLE BAR
Newtown Square, PA
privesalonandstylebar.com
Heather Lai and Monica Lai
2016: $1,604,000
2017: $1,923,000
INCREASE: 20%
SQUARE FEET: 2,200
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Kevin Murphy, Kerastase, Redken
COLOR: L’Oréal Professionnel
TECH SUPPORT: Vagaro, ZeeZor
ASSOCIATION: Summit Salon
“We have put into place career paths for our stylists, associates and front team that really pave the way and give them a true idea of the potential they have within our salon company. Once a month , they have required personal development meetings where we review their numbers and set new goals.”
RAZMATAZ SALON
Georgetown, TX
razmatazsalon.com
Rachel Smith
2016: $1,049,000
2017: $1,191,000
INCREASE: 14%
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda, Moroccanoil, Pureology
COLOR: Redken, Pravana
SKIN CARE: Aveda, Farmhouse Fresh
NAIL CARE: CND
TECH SUPPORT: Envision
ASSOCIATION: Summit Salon
“To stay at the top as a salon company, we’ve taken a serious look at our branding, culture, customer service and work quality. We also are looking forward to a complete remodel next year and a rebranding of the salon and spa.”
RED STELLA SALON
Austin, TX
redstellaaustin.com
Alisha and Israel Jurkevicz
2016: $1,063,000
2017: $1,217,000
INCREASE: 14%
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: R+Co, Wella, Oribe
COLOR: Wella, Pravana, Redken
SKIN CARE: Eminence, Circadia
TECH SUPPORT: STX
ASSOCIATION: Summit Salon
“We invested in an SEO campaign to become more easily searchable on Google. We focused on specific key words, and, with time, we landed on the first page when searching for an Austin salon. In addition, our focus on social media helped us get in touch with and attract our target audience.”
REDBLOOM SALON
Calgary, Alberta
redbloom.ca
Troy Winget and Jodi Ohama
2016: $4,844,000
2017: $5,452,000
INCREASE: 13%
SQUARE FEET: 2,400; 2,200; 1,400; 1,800
TOTAL EMPLOYEES: 67
AVERAGE CUT & STYLE: $72
BEST-SELLING RETAIL: Aveda, Evo
COLOR: Aveda, Pravana
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: 2 to 10, Allied Beauty Association
“We invested more into our educators. We utilized our brand relationships and invested resources into sending our educators to advanced classes throughout North America, mainly focusing on how to teach. This allowed us to run more courses with specific topics.”
REFINERY SALON
O’Fallon, MO
Vagaro.com/RefinerySalon
Whitney Leidner
2016: $378,000
2017: $638,000
INCREASE: 69%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $36
BEST-SELLING RETAIL: Matrix, Davines, ID
COLOR: Organic Color Systems, ID, Matrix
NAIL CARE: Morgan Taylor, Nugenesis. Gelish
TECH SUPPORT: Vagaro
“We hired a retail buyer and merchandiser to give full attention to our retail area specifically to overhaul and find where our loss was going, as well as bring more customers to the salon. We are tightening how we track backbar and retail product.”
REVIVE SALON
White Bear Lake, MN
revivesalonwbl.com
Jennifer McClanahan
2016: $455,000
2017: $566,000
INCREASE: 24%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND, OPI
TECH SUPPORT: Millennium, ZeeZor
“In the past, we have experienced some difficulty finding the right people for our salon, team and culture. We revised our hiring process, ensuring we truly get to know potential new hires, including having the interviewee come to the salon for a day to shadow.”
SALON ADELLE
Greenville, SC
salonadelle.com
Adelle Graham
2016: $326,000
2017: $580,000
INCREASE: 78%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Oribe, Unite
COLOR: Artego
SKIN CARE: Oribe
TECH SUPPORT: Phorest
ASSOCIATION: Inspiring Champions
“We were struggling as a salon and in our marriage. We attended Cash Flow Camp by Inspiring Champions and use all of their business systems and procedures. We turned our business and personal life around and now both are strong with a bright future.”
SALON DISEGNO
Lawrenceville, GA
salondisegno.com
Stacy and Dave Hodges
2016: $1,528,000
2017: $1,691,000
INCREASE: 11%
SQUARE FEET: 1,700; 1,500; 1,300; 1,300
TOTAL EMPLOYEES: 45
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology, Baxter
COLOR: Redken, Pravana
SKIN CARE: Bareminerals
NAIL CARE: Essie
TECH SUPPORT: Shortcuts, ZeeZor
ASSOCIATIONS: Summit Salon, 2 to 10
“The first event in our recruitment strategy is an open house career fair. We serve refreshments, give students a tour and conduct open interviews.”
SALON FLEUR DE LIS
St. Louis, MO
salonfdl.com
Alicia Strobl
2016: $863,000
2017: $935,000
INCREASE: 8%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
“Our biggest growth in the past year has been the ability to set up better compensation methods for our staff. With the setting up of a 401k, our team feels comfort knowing that we, as owners, appreciate them and are investing in their future.”
SALON GLOSS
Woodstock, GA
salongloss.biz
Tim Timmons
2016: $1,202,000
2017: $1,466,000
INCREASE: 22%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Keune
COLOR: Keune
SKIN CARE: Aveda
TECH SUPPORT: Shortcuts, ZeeZor
ASSOCIATIONS: CC, Intercoiffure, PBA
“To capture the male market, our goal was to get our male clients out of our styling stations and into barber chairs. We dedicated 1,000 square feet to 1922, our men’s grooming salon, which features five stations equipped with barber tools and two shampoo bowls.”
SALON HALO
Spring Hill, FL
salon-halo.com
Ryann DiBenedetto and Barbara Brotschul
2016: $498,000
2017: $763,000
INCREASE: 53%
SQUARE FEET: 2,000; 900
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Paul Mitchell, Celeb Luxury
COLOR: Paul Mitchell, Joico
TECH SUPPORT: Millennium
“Our consultation is a standard form on a dry-erase board that we ask every guest, every time. This ensures that guests have a consistent experience with any stylist while helping our team touch on every area of opportunity.”
SALON ROOTZ
Medina, OH
SalonRootz.com
Jen Tryon and Sheila Barco
2016: $681,000
2017: $753,000
INCREASE: 11%
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: L’Oréal Professionnel, Davines, Aveda
COLOR: L’Oréal Professionnel
NAIL CARE: OPI, CND
TECH SUPPORT: Millennium
ASSOCIATION: Ohio Salon Connection, Summit Salon
“We cite three major contributors to our overall growth this past year—same-day bookings, enhanced productivity coaching and additional service offerings, including microblading and lash extensions.”
SALON SANITY
Gretna, LA
salonsanity.com
Jennifer Boutwell
2016: $552,000
2017: $652,000
INCREASE: 18%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Dermalogica, Skin For Life, Image
TECH SUPPORT: Envison
ASSOCIATION: local barber’s union
“A few new ideas that helped grow our company was moving locations, the opening of our Sanity Boutique, adding three new service providers to the floor and changing our promotional giveaways every other month.”
SALON SPA W
Des Moines, IA
salonspaw.com
China Wong
2016: $3,515,000
2017: $4,228,000
INCREASE: 20%
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Gelish, Essie
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATIONS: Intercoiffure, PBA
“We created a culture around prebooking that encourages guests to schedule services for the entire year. We open books for the upcoming year in October and motivate guests to schedule January through December appointments to ensure they see their favorite stylists at the time they prefer.”
SALON THIRTY-ONE
Spanish Fort, AL
salonthirtyone.com
Hope White
2016: $546,000
2017: $703,000
INCREASE: 29%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATION: Summit Salon
“We train people to manage others, which builds character and respect among the team. This keeps them from negatively affecting the guests and other employees while keeping themselves and those around them happy.”
SALON YEAGER
Knoxville, TN
salonyeager.com
Chris and Jenn Yeager
2016: $526,000
2017: $606,000
INCREASE: 15%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL:L’Oréal Professionnel, Ouidad, Baxter
COLOR: L’Oréal Professionnel, Pravana
SKIN CARE: Glo Skin Beauty
TECH SUPPORT: Millennium
“We share social media tips and tutorials and provide educational classes around social media. Our in-bound sales team creates graphics through Canva and upload them to a team Dropbox so stylists have professional looking promos to post.”
SEAN ROCCO SALON
Charlotte, NC
seanroccosalon.com
Sean Duncan and Mark LaRocco
2016: $326,000
2017: $523,000
INCREASE: 60%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Davines, Aveda, Olaplex
COLOR: Goldwell, Redken, Aveda
TECH SUPPORT: Booker
ASSOCIATION: PBA
“We have revised the front of our house by installing new retail displays with better lighting and signage and improving reception protocols. Simple scripts like ‘How was your service today?’ and ‘When can we schedule your next appointment?’ have boosted pre-booking numbers.”
SHARMAINE’S SALON & DAY SPA
Clearwater, FL
sharmaines.com
Sharmaine Giorgio and Lori Fudens
2016: $999,000
2017: $1,068,000
INCREASE: 7%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
NAIL CARE: Essie, CND
TECH SUPPORT: Envision, Demandforce
ASSOCIATION: Beauty Industry Council, Summit Salon
“We added new service items such as microblading, lash extensions, lash lift and tint, and dermaplaning.”
S-KAPE SALON & SPA
Leonardtown, MD
Skapesalon.com
Karyn Hudson, April Vallandingham
2016: $1,175,000
2017: $1,283,000
INCREASE: 9%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology, Brazilian Blowout
COLOR: Redken, Pravana
SKIN CARE: Image, Estroderm
NAIL CARE: OPI, Gelish, Cuccio
TECH SUPPORT: Envision
ASSOCIATION: Summit Salon
“We worked to fine-tune our associates program. When training is completed they are eligble to receive advanced educaton at The Redken Exchange on us. We have four to six in-salon education events per year with national artists.”
SOURCE SALON
Ft. Lauderdale, FL
source-salon.com
Ronnie Pryor
2016: $994,000
2017: $1,246,000
INCREASE: 25%
SQUARE FEET: 1,000; 1,700
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“We changed our interview process. Instead of asking a big list of questions, we ask five open-ended questions and let candidates speak for themselves. We went from asking to listening.”
THE SPA ON WEST MAIN
Westminster, MD
westmainspa.com
Dawn E. DeMario
2016: $751,000
2017: $837,000
INCREASE: 11%
SQUARE FEET: 4,500
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Redken, Pureology, Brazilian Blow-out
COLOR: Redken
SKIN CARE: Bioelements, Image
NAIL CARE: OPI, CND
TECH SUPPORT: Envisions
ASSOCIATION: Summit Salon
“We created an area where stylists can take photos of guests. It has a backdrop with our logo and a ring light. It is close to our makeup bar and our new talent are encouraged to perform a complimentary Makeup Minute service, which drives up retail sales.”
STORM HAIR GROUP
St. Catharines, Ontario
stormhairgroup.com
Luca Crescia, Michael DeProphetis, Ian Hearth
2016: $2,087,000
2017: $2,389,000
INCREASE: 14%
SQUARE FEET: 3,000; 1,100
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Zoya
TECH SUPPORT: Milano
ASSOCIATION: Green Circle
“Each week, team members receive a ‘Tuesday Tracker’ that shows their weekly revenue, guest count and average ticket—after 13 weeks the totals are averaged and increased by 17% as a goal to aim for.”
STUDIO WISH SALON
Twinsburg, OH
studiowish.com
Rowena Yeager and Eric Yeager
2016: $444,000
2017: $501,000
INCREASE: 13%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Davines, DevaCurl, Sebastian
COLOR: Davines, Wella
NAIL CARE: OPI, CND, Gelish
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATIONS: Intercoiffure, PBA, Ohio Salon Connection
“Success is a mindset, an awareness of where you are going and knowing the driving force from within. I shifted my coaching focus and opened the minds of my team to the possibilities we could achieve if we set our minds collectively on one goal.”
TEASE HAIR STUDIO
Hudson, MA
thshudson.com
Matt Bonica and Jaclyn Bonica
2016: $608,000
2017: $749,000
INCREASE: 23%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: J Beverly Hills, Kevin Murphy, Loma
COLOR: J Beverly Hills
TECH SUPPORT: Salon Runner
“Our retail commission of 10% goes directly into an education fund. Every stylist is required to take a number of classes—the number of classes depends on their level. All of the education is booked by the end of February and paid up front by the salon.”
THOMPSON & CO SALON PARLOR
Iowa City, IA
thompsoncosalon.com
Bobby and Kayla Thompson
2016: $966,000
2017: $1,341,000
INCREASE: 39%
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Arrojo, Thompson & Co, Private Label
COLOR: Artego, Big Pro
TECH SUPPORT: STX
ASSOCIATIONS: Intercoiffure, Iowa Board of Cosmetology
“We partner with two organizations—a home for adults with special needs and a home for endangered youth. On our days off we vist their campuses or have them come to the salon for complimentary haircuts. It’s amazing to see the power of a cut.”
TULIP SALON & SPA
Fredericksburg, VA
tulipsalonspa.com
Priscilla and Ralph Priebe
2016: $1,150,000
2017: $1,248,000
INCREASE: 9%
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $54
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, Chamber of Commerce
“Semi-annually we review and update our service menu to look for opportunities to modify pricing and add new services based on demand. Service enhancements that have made a positive impact on our total gross include add-on services, massage and hair extensions.”
URBAN BETTY
Austin, TX
urbanbetty.com
Chelle Neff
2016: $2,195,000
2017: $2,638,000
INCREASE: 20%
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Kerastase, Pureology, Bumble and Bumble
COLOR: Redken, Wella, Pulp Riot
TECH SUPPORT: STX
ASSOCIATION: Summit Salon
“We struggled to hit our retail goal of 20%—staying at a constant 11-15%. At the advice of our business coach, we brought in a luxury haircare line that helped close the gap and increase our retail to service percentage.”
URBAN EVE SALON & BOUTIQUE
Pearland, TX
myurbaneve.com
Jennifer and Jason Culverhouse
2016: $721,000
2017: $862,000
INCREASE: 20%
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: BareMinerals
TECH SUPPORT: Envision
ASSOCIATION: Green Circle
ASSOCIATION: Summit Salon
“Our team truly believes and lives by this quote from Mother Teresa: You can do what I cannot do. I can do what you cannot do. Together we can do great things.”
UTOPIA SALON & DAY SPA
Vancouver, WA
utopiadayspasalon.com
Lisa Houser
2016: $334,000
2017: $373,000
INCREASE: 12%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Surface, Aveda, Aquage
COLOR: Scruples, Surface
SKIN CARE: Bioelements
NAIL CARE: Gelish, OPI
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“We always encourage the team to provide exceptional customer service by educating their guests on how to style their hair and explaining why we are suggesting specific products and services. Our team sees that they are part of a bigger picture.”
XANADU HAIR SALON
Chesapeake, VA
hairxanadu.com
Danise Keilitz
2016: $876,000
2017: $1,016,000
INCREASE: 16%
SQUARE FEET: 1,600; 2,400
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Dr. Dennis Gross
TECH SUPPORT: Salon Ultimate
ASSOCIATIONS: PBA, Green Circle
“We have done a lot of work on strengthening our front desk team. We have changed our dialogue to make sure we are turning price inquiry phone calls into booked appointments, upselling services at the time of booking and brainstorming ways to incentivize guests to prebook.”
Z STUDIO...THE ART OF HAIR
Tulsa, OK
zstudiotulsa.com
Beau Barbee and Drew Anderssen
2016: $914,000
2017: $1,028,000
INCREASE: 12%
SQUARE FEET: 2,200; 1,500
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Eufora, Pureology, Redken
COLOR: Wella, Redken
TECH SUPPORT: Millennium
ASSOCIATION: CC
ASSOCIATION: Summit Salon
“We focus on the big picture and train our staff to do the same. We have monthly one-on-ones called Personal Development Meetings, where each staff members sets their goals and picks two to three weaknesses to focus on for the coming month.”
ZANDI K HAIR AND SKIN STUDIO
Denver
zandiksalon.com
Faye Zandi
2016: $1,187,000
2017: $2,923,000
INCREASE: 146%
SQUARE FEET: 2,300; 1,300
TOTAL EMPLOYEES: 56
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Pulp Riot
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“Our management team consists of our general manager who takes care of staffing the salons and our location managers who take care of staffing the books. The combination of our three managers has allowed us to maximize our books and our profitability.”
ZINKE HAIR STUDIO
Boulder, CO
zinkehairstudio.com
Megan Robertson and Jolene Zinke
2016: $1,167,000
2017: $1,273,000
INCREASE: 9%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda, Global Keratin
COLOR: Aveda, Pulp Riot
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATION: PBA, Green Circle
“We attribute our success to three improvements—a new leadership team and salon manager, the optimization of a new website for online growth and better financial controls.”
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