Salon Business News

WELLA TREND VISION: Backstage with Oribe and Josh Wood

Maggie Mulhern | October 28, 2012 | 5:41 AM

Thousands have come to the Madrid Arena in Madrid, Spain to watch all the excitement for Wella's 2012 International Trend Vision (ITVA) finals.

The press was granted a short invite to come in and see the finalists as they prepare their models for the final judging.

Check out these interviews to see what judges Oribe and Josh Wood have to say about the competition. And tune in to watch the winners announced at the Awards Ceremony scheduled tonight:

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SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Lauren Salapatek | July 6, 2018

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

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