Salon Business News

WELLA TREND VISION: The Competition Takes Place

Maggie Mulhern | October 28, 2012 | 5:18 AM

Wella's International Trend Vision is taking place NOW in Madrid, Spain. Modern is here getting all the action from the front row. Check out these videos to see what's happening with the USA teams (Matthew Hom for Color and Kelsey Deuet for New Talent). Here we get to check in with Kelsey as she prepares backstage, and Matthew as he takes the stage in the final judging. Also check out the last video which shows all the teams walk in front of the audeince and judges (Oribe and Josh Wood!)

You can watch it all take place LIVE:

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SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Lauren Salapatek | July 6, 2018

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

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