Beauty, Business and Bonding: Paul Mitchell's Gathering 2018

Anne Moratto | July 31, 2018 | 11:34 AM
Photo By John Paul Mitchell Systems Photo 1 of 6
  Michaeline DeJoria Heydari, vice chairman at John Paul Mitchell Systems, shared some of the caring and sharing initiatives JPMS supports including Baby2Baby, which provides low-income children, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.
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Angus Mitchell co-owner and artistic director of education for John Paul Mitchell Systems creates onstage.
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The winners of Color Outside the Lines onstage
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Artistic Director of Color, Colin Caruso, taught on platform and shared innovative formulations using Paul Mitchell Professional Color.
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John Paul DeJoria flashes his signature peace sign walking into the evening party. “Whenever you do something for someone else your space in the universal will expand.” -John Paul DeJoria
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The Event: Paul Mitchell’s Gathering brings together the John Paul Mitchell Systems (JPMS) tribe of salons and stylists. Held July 8-10, 2018 at the Aria Hotel Resort and Casino in Las Vegas, this year’s Gathering, as in year’s past, combined beauty, business, and bonding.

 Onstage: Presentations to delight the senses, inspire creativity, and introduce new products and initiatives from Paul Mitchell filled the stages and classrooms. During the Opening Session, Michaeline DeJoria Heydari, vice chairman at John Paul Mitchell Systems, and her father, John Paul DeJoria, co-founder and chairman of the board of John Paul Mitchell Systems, welcomed attendees and reaffirmed their commitment to professional beauty and to the success of the hairdresser.

 “We are always asking ourselves, what can we do better?” John Paul DeJoria says. “What can we do to make our company, our products, and our relationship with the hairdresser better for the next forty years…because I’m going to be around for a long time!”

 In Class: 2018 marks twenty years of making the world more beautiful with Paul Mitchell Professional Color. Paul Mitchell Artistic Director of Color, Colin Caruso, taught salon friendly techniques to grow a color business and creative color placements for on-trend results.

 New men’s brand MVRCK by MITCH was introduced in a barbering class taught by Jason Reyes and Fern Andong who walked through techniques and tools and the why behind them.

 Antony Whitaker, author of the “Grow” series of salon success books, taught “How to Succeed in the Industry Today,” encouraging stylists to “take ownership of your productivity” and learn what it takes run a business.

 Color Wins: The winners for the Paul Mitchell Color Outside the Lines competition, a hair color challenge held annually, were recognized onstage. They will also have the opportunity to be part of a Paul Mitchell collection shoot.

Best National Entry – Creative Makeover: Tristan Elan Sutrisno

Best National Entry—Natural Makeover: Regan Freeman 

Best Student Entry—Creative Makeover: Paige Anderson 

Best Student Entry—Natural Makeover: Evangeline Maliones

 Fun Facts: It takes a village to put Gathering together every year. Here are some stats of things that were created, needed, and used:

 13,325 square feet of hanging banners 21 Ballrooms 341 Hands-on tables 4,540 Mannequin Heads For this year’s Gathering, almost every single team member was involved in the creation of 107 Gathering-specific movies, 124 banners, 36 classroom presentations, 14 large-scale environmental graphics, and three branded interactive experiences





Originally posted on Modern Salon.

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