Industry News

CHI and Esquire Men’s Grooming featured on THE LOOK: ALL STARS

June 27, 2018 | 8:45 AM
Dr. Farouk Shami welcomes his guests
Photo By Farouk Systems Photo 1 of 7
Dr. Farouk Shami welcomes his guests
Photo By Farouk Systems Photo 2 of 7
Dr. Farouk Shami welcomes his guests
Photo By Farouk Systems Photo 3 of 7
Photo By Farouk Systems Photo 4 of 7
Photo By Farouk Systems Photo 5 of 7
Photo By Farouk Systems Photo 6 of 7
Photo By Farouk Systems Photo 7 of 7

Farouk Systems celebrated its participation in THE LOOK: ALL STARS, a new hour-long make-over beauty competition format show, by hosting a viewing party.  Dr. Farouk Shami, hairdresser, chairman and founder, Farouk Systems, invited his Farouk family into his home to eat, drink, and watch together, as the new cycle of the show begins. 

Dr.  Shami, and CHI expert and celebrity hairdresser Scotty Cunha, along with Esquire Fashion Director Nick Sullivan are all featured on the show’s premiere episode “First Look - The Look: All Stars!”

“For Farouk Systems and our brands CHI and Esquire Men’s Grooming, partnering with The Look All Stars allows us to bring our company mission to life on television – empowering and celebrating beauty professionals and their artistry,” said Dr. Shami. "CHI, Esquire Men’s Grooming and The Look: All Stars are lifting the curtain to share with American audiences the best in professional beauty techniques no one typically experiences except for celebrities. We can’t wait for viewers to tune-in every week to see these amazing beauty pros in action.”


Hosted by actress Tori Spelling, with Style Guru Kim Vo, THE LOOK: ALL STARS is an upbeat head-to-toe makeover competition show featuring two teams of beauty and fashion experts at the top of their game, performing real-world and aspirational transformations. The show provides a platform to elevate hair, make-up and fashion industry artists by showcasing the latest and greatest in beauty tools, products, and fashion trends. THE LOOK: ALL STARS will highlight talent, allowing established names to pass on their knowledge and excitement to viewers. The makeovers will provide inspiration and specific ‘how-to’-s in two themed, timed challenges.

The audience engages with the show through a 360-degree approach that includes trying on featured looks in real time through leading AR app Perfect365. Additionally, the audience can experience the products used on set through product giveaways promoted on social media. Through the show’s website and social media platforms, the TV series will offer tutorials, color formulas, beauty recipes, and special product promotions.

 Beauty legends, fashion icons, recognizable names from entertainment, and top social media influencers are featured on the show as judges and special guests. One team per episode wins the grand prize that includes a VIP vacation package from Westgate Resorts. 


Originally posted on Modern Salon.

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