REPORT: Manufacturer Sales of Salon & Pro Beauty Industry Appliances & Shears Grew by 2.9% in 2017
Manufacturer sales for the professional salon industry’s appliances category grew 2.9% in 2017, according to the new 2017 Professional Salon & Pro Beauty Industry—Appliances & Shears Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company. Sales to the mega-salon-store and salon-store market segment posted a growth rate of 23.5%. This comprehensive, 93-plus page study reports on sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray-market outlets. It also includes a complete section on shears, covering major trends and market influences, categories and segments. A 5-year historical review and 5-year growth projections are included, along with market needs of both stylists and consumers. The study audits leading salon industry beauty store stocking by brand and by manufacturer, while tapping the expert resources of veteran executives in the professional salon appliances marketplace.
“Salon appliances continued their ‘hot’ streak as a leading growth category in the professional beauty industry for the ninth straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional, softgoods salon companies have entered the hardgoods category, now identified as a high-margin, high-profit salon market segment. A major struggle for industry domination and leadership at the top continued during 2017, with Conair leading Pro market sales by dollar volume for the fourth straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands diminished in share.” Top brand-by-brand analysis is reported.
The Top 10 professional salon appliance companies by dollar volume are:
- Conair (includes BaByliss, Forfex, Italia Brava, BeLiss Pro, Jilbere, Rusk, One N’ Only/Argan, Mira Curl, Volare)
- Helen of Troy (includes Belson, NextGen, Gold N’ Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI)
- Farouk Systems (CHI, BioSilk, Esquire, Dura)
- Wahl (Sterling)
- John Paul Mitchell Systems (JPMS Pro Tools)
- Oster (a division of Newell-Rubbermaid / Jarden)
- Sally Beauty Brands (ION, Power IQ, GVP, Tool Science)
Note: Based only on styling appliances (excluding clippers/trimmers), Turbo Power, FHI Heat and InStyler made the Top 10 List.
Some key findings and growth drivers influencing appliance sales during 2017:
Professional channel curling and flat iron sales grew at 2.9%; blow dryers grew 2.5% and clippers/trimmers at 5.5%. Important style trends drove continued appliance demand for curling and specialty irons, along with the sustained strength of flat iron innovations, which included digital heat control technologies and 24K-gold iron surfaces. Growth of chair and suite rental salons contributed to the importance of Beauty Systems Group/CosmoProf, SalonCentric and other full-service distributor stores. Rental suites are the fastest growing industry segment utilizing upscale hardgoods. Continuing gray market diversion accounted for nearly 25.9% of all appliance sales with “exclusive” salon lines now available at QVC, HSN, Sephora, Target, Bloomingdale’s, Nordstrom and other mass and department store retailers. Helen of Troy reported decreases in its overall personal care business, but strength in its pro branded appliances. New premium and deluxe product features resulted in higher prices and offset sales of lower-priced store brands. Farouk (CHI/BioSilk brand), ranked fourth in overall pro distribution and third in styling appliances, gained share. The study reviews major clipper/trimmer market leaders: Andis, Wahl, Oster and Conair (BaByliss/ConAir/Forfex). The 2017 study features an in-depth category report on the entire professional shears market.
Trade advertising data for appliances and shears are reported in depth, along with an analysis of 2017 promotions. A special section reveals market shares and significant changes at top companies and lists more than 130 North American brands.