2018 Salons of the Year: 20 Volume Salon

Stacey Soble | April 25, 2018 | 3:22 PM
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20 Volume Salon
Mesa, Arizona
Eddie and Stacey Coronado
Salon style: Innovative, modern, deskless
Square footage: 2,800
Stations: 19
Treatment rooms: 1
Equipment: Buy-Rite Beauty
Furniture: Buy-Rite Beauty
Total design investment: $350,000
Retail line: Aveda
Color Line: Aveda
Design by: Stacey Coronado, John Heargins
Photographer: Brooke Pride

“Our target market is millennial and gen X clients, so I wanted to design an innovative space that was 100% paperless. Taking away the front desk and creating a call center allows for more open engagement with guests in the salon. We have a community table where guests can check in, and iPads at every station so stylists can access client history and formulas, recommend products, prebook, and take pictures of finishes and upload them to the salon’s Instagram page.”

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The gray-marbled, high-shine concrete flooring are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serve as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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