Salon Business News

Curvaceous Launched

Maggie Mulhern | October 10, 2012 | 9:16 AM

At a press event held last night at the Redken Exchange in NYC, Redken Curl Expert Jenny Balding was on hand to help launch CURVACEOUS, the new product line designed to enhance and celebrate curls. "It's a light weight product line designed for wavy and curly hair. It's great for fine textured curly hair," she says. "Even the packaging looks like a curl!"

There are seven products in the line, offering a customized approach for every type of curl and wave. "The products are designed to remove frizz and define curl," says Jenny. "I mix and match and use as a perscription for my clients. The combination of the 'Curl Memory Complex' and Redken's 'Interlock Protein Network' make this the ideal solution for clients looking to perfect their curls."

According to Redken Research, the Curvaceous line is best for type 2 to 6 (2=wavy, 3=curvy, 4=curly, 5=springy, 6=spiral). Adds Jenny, "The various types, solutions and products can be found on Redken's new mobile app..The Style Station."

Originally posted on Salon Today.

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