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Redken Unveils New Salon Success Kit

April 2, 2018 | 11:26 AM

With a commitment to providing salon professionals with the best resources needed to “learn better, earn better, and live better,” Redken is expanding its digital offering in the Redken Salon Success Kit, available online to help salon owners customize their Redken experiences. 

Designed to be a one-stop destination for salon owners and managers to access content that will help them digitize and modernize their in-salon experience and online presence, the Redken Salon Success Kit provides salons with the essential printable and shareable assets, social media help, and business tools needed to reach their greatest potential.

The comprehensive kit is divided into four main pillars – brand new and easy-to-use Asset Library, Social Media Business Tools, Digital TV, and Business Tools sections.

With the first and completely updated pillar, Redken Asset Library, up-to-date digital and in-salon assets are available to salons so that they can completely modernize their in-salon experience. They can choose from free social content, like free Facebook and Instagram posts that are customized with optimized copy and applicable hashtags for salons to use, social media tips to increase overall engagement, packshot and model images, in-salon printable collateral & more to create the best digital and in-salon experience possible.                                 

An updated platform, the Redken Asset Library: All of the content is now on a completely new, easy-to-navigate platform.

Sign in with RedkenPro.com account: all that's needed is an online account to access the new platform. No special login. No special request form to fill out.

More customization: find two new ways to customize. Now salons can add their logo and change copy on printable materials themselves, or hire a certified creative designer to get unique content for their salon on their own.

Buy hardware for in-salon display: Redken has added purchasable-hardware that’s designed to match the size of your printed pieces. Now, salons can display a poster in a sleek lightbox or a-board for a more polished look.

Same great content and some: Redken has not removed any content that was originally available, but has instead added the product guide, deal sheets, and other business tools.

With the second pillar, Social Media Business Tools, Redken provides tips on how to effectively use the materials found within the Redken Asset Library while also offering in-depth education on how to strategize and execute social content at every level.

  • Facebook Content Creator 2.0 is For You: Ideal for salon professionals new to social media
  • Redken's Pre-Packaged Social Media Kits + Social Content: Ideal for salon professionals already creating their own social content
  • Social Media For Dummies: Ideal for salon professionals seeking more advanced social information, and now includes videos to assist salons with their social media.
  • Marketing Nutz: Ideal for salon professionals in need of next level digital execution

In addition to these digital opportunities, the Redken Salon Success Kit also provides users with access to existing technologies within Business Tools including calculators, education on retail, and links to a NEW business resource, Google My Business.

The Business Tools section also showcases why you should participate in these technologies as a salon owner and also how to do so. For example – Google My Business has lead to four times more clicks, calls, website visits, directions, and requests to visit the store, salons are viewed as two times more likely to be considered reputable, and 38% more likely to attract location visits.

The Redken Salon Success Kit will be continuously updated to offer more advanced offerings to salons to further customize their in-salon experiences so that they can “learn better, earn better, and live better.”

Originally posted on Modern Salon.

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