Marketing Ideas

DEADLINE TOMORROW! Show Off Your Best Marketing Pieces through our STAMP Competition

March 22, 2018 | 9:08 AM

Did you compose a salon post last year that went viral? Revamp your website and drew a new crowd? Designed a new service menu that boosted sales? Or, created a campaign that made multiple impressions on your clientele?

Applications are now live for STAMP, Salon Today’s Annual Marketing Program. The competition gathers and celebrates the best marketing and promotional ideas in the professional beauty industry and showcases them Show and Tell-style in Salon Today’s September-October issue.

There are dozens of categories covering traditional marketing, digital marketing, marketing campaigns, branded salon marketing materials and in-salon marketing. Peruse the categories and enter your most successful ideas by accessing the application at DEADLINE ENTRY EXTENDED TO JUNE 15, 2018!


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Tips for Targeting Male Clients this Father's Day

Jeff Dickerson, CEO of DaySmart Software | June 12, 2019

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

Marketing Ideas
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STAMP 2018: The SpaCanna Escape

Stacey Soble | September 19, 2018

Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.

Marketing Ideas
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Marketing Campaigns from the Heart

Stacey Soble | August 22, 2018

When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.

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