STAMP 2014: Eric Fisher's Wild Women Wanted Integrated Campaign
Wild Women Wanted
Eric Fisher Academy
Owned by: Eric Fisher
In an effort to drive traffic and awareness to its student spa, Eric Fisher Academy hosted the Wild Women Party. At the event, guests were offered complimentary mini spa services while enjoying giveaways and product promotions. Upon arrival, each guest received a gift bag with coupons and a map with the locations of each beauty station at the event.
To promote the event, the Eric Fisher marketing department created Facebook posts, a flyer, email promotions, in-salon signage, mirror clings, and coupons. The marketing team also developed specialized promotional emails that blasted to the local newspaper’s database and radio spots that ran on three local radio stations.
“The event was a big success, with approximately 200 people attending, and large retail sales prompted by people using the coupons that night,” Fisher says.