Close
Management Practices

STAMP 2014: Jon Alan's Best Incorporated Campaign

Stacey Soble | September 2, 2014 | 7:09 PM

STAMP 2014: Jon Alan's Best Incorporated Campaign

Give Us A Kiss
Jón Alan Salon
Three locations in Nashville, Tennessee
Owned by: Jón and Alan Snetman

For Valentine’s Day 2014, Aveda ran a national campaign called “Give Us an #Avedakiss.” Social media followers were asked to show off their favorite lip color in a tagged selfie for a chance to win the new Culture Clash makeup collection.

In order to incorporate the idea into its own campaign, Jón Alan Salons created their own Give Us a Kiss campaign. The Snetmans developed kiss entry cards, then invited guests to try one of the new shades, kiss an entry form, and take a selfie, then drop the form in a drawing to be considered for a lip color of their choice.

“It was so popular, we actually ran out of kiss cards,” Jón Snetman says. “We even had male guests doing it so they could win a lip color for their significant other. Talk about a romantic Valentine’s Day act!”

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More