Management Practices

STAMP 2014: Cutting Loose's Radio Commercial

Stacey Soble | September 3, 2014 | 7:26 AM

STAMP 2014: Cutting Loose's Radio CommercialSports Fans Make Great Clients
Cutting Loose Salon, four locations in Sarasota, Florida
Owned by: Coral Pleas

Cutting Loose Salon had never tried radio as part of its marketing, but when the radio station located above the salon’s Main Street location offered to give it a spot in exchange for borrowing the salon’s reservationist, Monica, to do some voiceovers for its own commercials, the offer was impossible to refuse.

The salon recorded a simple spot for WTMY 1280’s The Sport’s Fanatic, which appealed to both sports fans and their significant others. “It ended up reaching a demographic we don’t normally reach,” says Molly Dennehy, director of marketing. “Not only did these men bring in their wives and other family members, but their return retention rate was about 70 percent.”

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More