Management Practices

STAMP 2014: Salon Rootz' Guerilla Marketing Webisodes

Stacey Soble | September 2, 2014 | 5:04 PM

Salon Rootz, Median, Ohio
Owned by:  Jen Tryon and Sheila Barco

This year, the staff at Salon Rootz launched its own web series. Each stylist at the salon was asked to pick a desired topic to demonstrate or talk about, and arrangements were made with the salon’s marketing manager, Jen LeBlanc, to film it. The series helped the salon grow brand awareness and drive traffic to its site without breaking its marketing budget.

“We have used these videos to introduce our salon culture, to create excitement for new services, to display our editorial work, to showcase before-and-afters, and as educational how-tos,” says LeBlanc. “We sent our ‘Day-to-Night Braid’ webisode to our local Fox station, and they were intrigued enough that the show New Day Cleveland came out and filmed four segments that will be played 10 to 12 times throughout the year—we promote these videos too through our social media and our e-newsletter.”

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They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

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SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

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