Close
Management Practices

STAMP 2014: Perry Anthony's Television Commercial

Stacey Soble | September 3, 2014 | 7:43 AM

Infomercial Opener
Perry Anthony Salon and Spa, Wilmington, Delaware
Owned by: Perry A. Scarfo

Once a month on a network that airs in a four-state region on Direct TV, Comcast, Fios, and local cable, the Perry Anthony Salon tapes a 30-minute makeover show where the team transforms four real clients. To lead into the makeover show, Scarfo taped a five-minute commercial that introduces viewers to the salon, the team and its services. “The network reaches 9 million viewers, and of all the marketing we’ve ever done—from billboards to internet to QVC—the show, by far, has yielded the highest return, and I think that’s because the viewer can actually see how we work,” Scarfo says.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More