Management Practices

STAMP 2014: Bella Bethesda's Direct Mail Piece

Stacey Soble | September 3, 2014 | 8:35 PM

STAMP 2014: Bella Bethesda's Direct Mail Piece

A Message from Lindsey
Bella Bethesda Salon, Bethesda, Maryland
Owned by: Stacy Dabney Ramirez and
Lindsey Dabney Cabrera

When Lindsey Dabney Cabrera, one of the sisters who owns Bella Bethesda, assumed the role of the salon’s artistic director, the sisters knew she’d have to lighten her appointment schedule to spend more time teaching classes. “We knew there would be some guests who would not be able to acquire appointments, and we didn’t want to risk losing these longtime, devoted guests to other salons, so we created a mailer as an incentive for them to try another team member,” says Cabrera.

The mail piece was distributed to Cabrera’s client base and featured a note from her about the exciting changes and a $20 offer to try another Bella Bethesda stylist whom Cabrera personally recommended for the client’s needs.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More