Colgate Announces Acquisition of PCA Skin and EltaMD Skin Care Brands
Colgate-Palmolive Company, as part of its strategy to focus on its higher-margin oral care, personal care and pet nutrition businesses, has agreed to purchase professional skincare brands PCA Skin and EltaMD in two separate transactions. These acquisitions will enable Colgate to enter the professional skin care category while complementing its existing global personal care businesses.
PCA Skin is a leader in medical-grade in-office and take-home skin care products, and has support from dermatologists, plastic surgeons and aestheticians. EltaMD is a physician-dispensed sun care brand with a unique positioning around broad-spectrum, everyday use, physician-dispensed sunscreen.
Estimated 2017 net sales for PCA Skin and EltaMD combined approximate $100 million. Both brands are similar in size and are primarily sold through professional skin care channels and online. They are distributed in the U.S., China and certain other international markets. Colgate plans to continue to operate the brands independently after closing.
“PCA Skin and EltaMD form an exciting combination for Colgate’s entry into the professional skin care category," says Ian Cook, Colgate’s Chairman, president and CEO. "We are delighted that these high-growth, high-margin brands will strengthen our global personal care business. Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate’s presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate’s decades long legacy of working with professional experts to deliver recommendations that benefit their patients.”
The terms of the deals have not been disclosed. Both transactions are currently expected to close in the first quarter of 2018. The acquisitions are subject to customary closing conditions, including U.S. antitrust clearance.
These transactions are expected to have no impact on earnings in 2018.
Wachtell, Lipton, Rosen & Katz acted as legal advisor to Colgate-Palmolive on both transactions and Wells Fargo Securities, LLC acted as exclusive financial advisor to Colgate-Palmolive on the acquisition of EltaMD.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. http://www.colgatepalmolive.com.
Originally posted on Salon Today.