Close

Avanti Salon Pop-Up Opens in Boston

December 15, 2017 | 8:48 AM
Photo By Angela M. Spagna/ A&R Creative Photography

On November 8, 2017, Avanti Salon celebrated the grand opening of its temporary location, a pop-up Blow Dry + Treatment space on Newbury Street along the Charles River in Boston.

Featuring blowouts, and transformative treatments, Avanti’s pop-up location delivers a new kind of salon experience. Both posh and convenient, Avanti fits in perfectly along Newbury Street – and the highly visible pop-up shop is quickly bringing notoriety to the salon’s long-term, second story location.

 “It’s very difficult to get on the first floor of Newbury Street,” says Stephen Alex Lacobacci, owner of Avanti. “The rent is astronomical! The space beneath our salon has long been vacant, so we worked out a short-term deal to create a holiday-hair pop-up.”

In fact, the value of the temporary location may lie not only in its novelty, but instead, in its ability to market the more permanent brick and mortar location. “We’ve gotten a lot of local press. It’s great to see one of the ‘little guys’ next to nationally and internationally acclaimed storefronts," says Lacobacci.

Eventually, Lacobacci would like to take his pop-up concept on the road. “The location has offered us great advertising, and great exposure. If I took Avanti on the road, I imagine that it would be great advertising. I’d rather spend $10,000 on a pop-up location, than advertise in other places in a more conventional way.”   

Visit avantisalonboston.com.

Originally posted on Modern Salon.

Facebook Comments

More from News

HIS Modern Grooming
HIS Modern Grooming

WEBINAR: How to Perfect Men's Consultations

June 4, 2018

During this webinar, MODERN SALON Media Publisher Steve Reiss shared recent industry research highlighting what your male clientele wants and how to make them your best clients. Men’s hair icon and founder of The Grooming Collective Kurt Kueffner walks you through the steps to perfecting men’s consultations, ensuring their loyalty.

News
News

Minerva’s Exodus Double-Sided Styling Station

June 1, 2018

Minerva’s Exodus Double-Sided Styling Station in distressed wood features clean, modern lines, and it is double-sided to support two stylists. Its features include two full-length mirrors, two pull-out work trays, six drawers, two concealed cabinets and built-in appliance holders.

News
News

The Yume Espoir by Takara Belmont

June 1, 2018

With full reclining capability, a motorized base and hammock-like comfort, the Yume Espoir makes extended services a breeze, allowing salons to add new services such as scalp spa treatments and hair glazes.

News
News

Eufemia Styling Chair from Belvedere

June 1, 2018

Inspired by classic design, the Eufemia Styling Chair from Belvedere has, among its main perks, versatility. This creates a comfortable space while balancing innovation. The wide color range allows an even stronger personalization of this product so that it can answer all contemporary project needs.

Load More