Moroccanoil's Inspire Videos Celebrate Heroic Women
To inspire, celebrate and empower women around the world, Moroccanoil launched its first multimedia ad campaign centering around the digital short-film series Inspired, helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning producers RadicalMedia. Joining Moroccanoil on the journey as the Inspired Amabassador is British supermodel and actress Rosie Huntington-Whiteley.The series features the stories of five extraordinary women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Huntington-Whitely. Featuring a musical score by Grammy Award-winning film composer Lorne Balfe, the series includes the following five inspired women:
Chrissy Beckles steps into the ring to fight for those who can’t. This trained boxer founded The Sato Project to save abandoned dogs on Puerto Rico’s “Dead Dog Beach.”
Rebecca Welsh helps homeless and at-risk youth around the world to start a new life. The HALO Foundation provides these children with basic needs and essential life skills, using art therapy to help them heal from the past and imagine the future.
Jessica O. Matthews incites change through innovation. She's the Co-founder and CEO of the organization Uncharted Play, and inventor of the SOCCKET—a soccer ball that generates free, renewable energy by harnessing the kinetic power of play.
Kavita Shukla designs simple solutions to complex global challenges. She is the Founder and CEO of Fenugreen, a social enterprise taking on global food waste and hunger, and the inventor of FreshPaper—a piece of paper infused with spices that keeps fruits and vegetables fresh 2–4 times longer.
Allyson Ahlstrom transforms the looks—and lives—of at-risk teen girls. When she was just 14, she started the mobile boutique Thread for Teens,, which provides free, brand-new clothes to teen girls across the U.S.
To watch the short-film series, go to YouTube.com/Moroccanoil. Fans and viewers are also encouraged to be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in their life who inspires them via social media, using the hashtag #InspiredbyWomen.
Originally posted on Salon Today.