Salon Business News

Virtue Announces Creative Director Adir Abergel

Elizabeth Jakaitis | February 27, 2017 | 12:18 PM

Biotech beauty brand Virtue names hairstylist Adir Abergel creative director for the brand. Abergel was drawn to the brand by the results of the products, which are formulated with protein Alpha Keratin 60ku. This protein is recognized by the body as its own and is pulled to where it is needed in the hair to smooth, resurface and fill in cracks of damage. 

Adir Abergel is the new creative director of Virtue.
Adir Abergel is the new creative director of Virtue.

"I know what it takes to have beautiful hair and its starts with a healthy foundation," Abergel says. "The first time I tried Virtue products, I knew I had to be a part of this team. I was drawn in by the results. I have never used a line in which the technology restored the luster and health of the hair immediately. These products offer women the texture they are looking for in styling to ensure every day is her best hair day. My mission for Virtue is to simplify our relationship with our hair in order to achieve the best result possible."

Abergel has been in the beauty industry for nearly two decades and is known for his multifaceted use of texture and for creating beautiful and interesting styles on the red carpet. He has established long-term relationships with celebrity clientele, including Kristen Stewart, Rooney Mara, Reese Witherspoon and Jessica Biel. 

As Virtue's creative director, Abergel will lend his creativity to the brand's artistic direction, education initiatives and future product concepts.

"Virtue gives you the best hair scientifically possible through the use of Alpha Keratin 60ku," says Melisse Shaban, founder and chief executive office of Virtue. "Adir brings the romance to the science."

For more information, visit

Facebook Comments

More from Salon Business News

Partner and Creative Director Alex Zuniga, Rory Tolunay and Fiona Tolunay.
Salon Business News Sponsored by Aveda Means Business

SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Lauren Salapatek | July 6, 2018

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

Load More