Aveda's Bridget Behrend and Robert Navarez Discuss Invati for Men at the HAIR+ Summit

Stacey Soble | November 21, 2016 | 2:56 PM

At the HAIR+ Summit, Aveda's Bridget Behrend and Robert Navarez showed attendees a green alternative for battling thinning hair and hair loss with the newly launched Invati for Men which uses the botanical ingredients of tumeric and gingseng to stimulate the scalp and help reduce hair loss. 

"To help someone with a challenge like this fulfills a need that is dear to their heart--so when you're addressing a challenge such as hair thinning or hair loss, you're speaking to the heart, you're giving them a solution and you're fulfilling a need that is important to them, Navarez says. 

Originally posted on Modern Salon.

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