Salon Business News

SOTY 2014: European Beauty Concepts

Stacey Soble | May 16, 2014 | 10:44 PM
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European Beauty Concepts
Williamsburg, VA

Owners: Annette Ritzmann and Bar Palmer
Year salon established: 1992
Remodeled: September 2013
Salon style: European, Vintage, Chic
Square footage: 3000
Stations: 14
Treatment Rooms: 2
Equipment: DIR America Corporation
Furniture: Ferro Design
Total design investment: $400,000
Retail: Pureology, Moroccan Oil, Keune, Guinot
Color line: Goldwell
Design by: Ferro Design Group
Architects: Steve Haag Construction Inc.
Photography: Megan Garrison Photography

Owners’ Comments:


“Our guests’ comfort is our top priority, so we included a full beverage service, WiFi access, LED lighting and high-efficiency HVAC. We didn’t stop there though, we also equip the stations with drop-down Freestyle dryers to reduce our stylists’ body fatigue.”


Judges’ Comments:


“The vaulted ceilings and overall lines of the walls are well done. And the styling stations with windows to the street add so much to the work area.”—Grissler


“They used their space really well to create flow for the spa and salon.”—Crisafulli


“The pairing of the chandeliers, with the curves of the desk creates a very soft feel in the reception area.”—Patrascu

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