Management Practices

The Business of Hair Color: Promote Color Selfies

Stacey Soble | April 1, 2014 | 1:07 PM

The Business of Hair Color: Promote Color SelfiesYou don’t have to look much further than this year’s Oscars and Ellen’s record-breaking tweet to witness the power of the selfie. In today’s social media-driven world, your client’s selfie with a tag to your salon is a golden endorsement and exposure to a new world of potential clients.

Patrick McIvor, artistic and Techniculture director of Goldwell and KMS, encourages salons to get their guests to start taking pictures of themselves. “Create places in your salon and special opportunities that make them want to take that picture and post it to their favorite social medium,” he says. “Stylists should offer to take a before and after with the client’s own phone, then invite them to tag the salon when they post it. Run a promotion that offers them a sample service or product as gift or a discount if they take a picture with their stylist and post it. Get a fun mirror than clients can take their picture in or paint a Hollywood star on the ground with a sign that says, ‘A spot for your best selfie.’”Shop Modern Salon - Patrick McIvor

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More