Close
Management Practices

STAMP 2016: Virtue Salon's Website

Stacey Soble | September 2, 2016 | 7:54 PM

virtuevegansalon.com
Virtue Salon
Columbus, Ohio
Owner:
Melanie Guzzo

When the host of the salon’s former website was hacked and all the content was lost, salon manager TJ Guzzo spent three weeks learning how to build a site. The new site is clean and simple, giving users the information they need without distractions. The team members take turns blogging, which constantly updates the site with useful information, and a mandate to never use stock photos keeps the imagery personal and authentic.

“Virtue experiences traffic to our site at an average of 6,200 page views per month, and nearly 80,000 a year,” Melanie Guzzo says.
 

Originally posted on Salon Today.

Facebook Comments

More from Management Practices

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More