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Management Practices

STAMP 2016: Progressions' Direct Mail Campaign

Stacey Soble | September 2, 2016 | 5:54 PM

Homemade Apple Pie
Progressions Salon Spa Store
Rockville, Maryland
Owner:
Cindy Feldman

Progressions worked with the Imaginal Marketing Group to welcome new neighbors and potential clients into the neighborhood with gift-card mailers. The cards offer a $20 gift card that can be used with any service, and Progressions partnered with a local direct-mail company to get address lists of new homebuyers and mailed the cards in branded envelopes.

“Consider it our version of homemade apple pie,” the card reads.

Originally posted on Salon Today.

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