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Management Practices

How Salons Track Goals

Stacey Soble | September 28, 2015 | 10:38 PM

In the salon world, what gets measured, gets accomplished. SALON TODAY asked three salon owners what Key Performance Indicators (KPIs) they measure and review during one-on-one staff meetings.

SALON VISAGE, Knoxville, Tennesse, owned by Belinda and Frank Gambuzza
* Client count
* Average service ticket
* Product units per client
* Pre-booking percentage

“We have specific goals in each of those areas the stylist must meet to move to the next level and earn a promotion,” Gambuzza says. “They increase each time so they’re focused on continually getting better.”

CORTELLO SALON, Jacksonville Beach, Florida, owned by Courtney Costello and Ryan Fitzgerald
* Client count
* Average service ticket
* Product units per client
* Pre-booking percentage
* Percentage booked

“Each stylist is educated and empowered to track each performance indicator and has the tools and access to track on their own,” Costello says. “They also set daily goals based on their goals and their current indicators. We have a saying we follow: ‘You can’t get anywhere if you don’t know where you are starting.’”

NOGGINS in Ridgeland, Mississippi, owned by Gareth and Kez Broad
“Every single statistic that is possible to review—We have piles of numbers and analytics that we condense into very easy to review categories!” Kez Broad says. “We even use graphs to track and easily show the progress on every front. We share the big news with not just the individual, but the salon as a whole, such as our growth per year.”

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