Close
Management Practices

STAMP 2015: Salon Art-Tiff's Client Loyalty Program

Stacey Soble | September 9, 2015 | 1:29 PM

Royalty Rewards

Salon Art-Tiff 

Ephrata, Pennsylvania

Owned by: Sue Burkholder

 

In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in salon bonuses. Enrollment is open the month of March only. 

 

There are six different investment levels from Amethyst at $500 to Pearl at $3,500. The VIP guests decide which level best suits their needs, then pay up-front for an entire year of services and retail purchases. The salon uses the rewards it accumulates with product distributors to obtain products it gives away through the year, and in slow times, VIPS are offered specific services. To promote the program, the salon sent out two eblasts, featured it in salon signage, created buzz through social media and hand-delivered gift baskets to its top 30 clients who weren’t already members. 

 

“We’ve seen excellent growth in this program each year,” Sue Burkholder says. “This year we had 45 memberships, putting our program total at $75,000.”

More from Management Practices

Management Practices
Management Practices

Taking the Sting Out of Turnover

January 2, 2019

Turnover in the hair salon industry is not news. It happens and will continue to be a concern to all salon owners. What is of importance is how you deal with owning and managing a successful salon knowing stylists that you have trained, promoted and encouraged, will leave.

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Load More