Close
Management Practices

STAMP 2015: Elizabeth Arden's Red Door Spa's Branding Strategy

Stacey Soble | September 9, 2015 | 11:45 AM

The Red Door Gal
Elizabeth Arden Red Door Spas
Stamford, Connecticut
Submitted by: Kelly Ehlers

In an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially driven, on-the-go gal who doesn’t have time for hour-long treatments. To reach an audience and clientele that identifies with this lifestyle, The Red Door Spas have been rebranded with a persona that is young and personable. The initial test was done at the Union Square location in New York, where the gal took over the salon’s Facebook and Instagram for a year.

More from Management Practices

Management Practices
Management Practices

Taking the Sting Out of Turnover

January 2, 2019

Turnover in the hair salon industry is not news. It happens and will continue to be a concern to all salon owners. What is of importance is how you deal with owning and managing a successful salon knowing stylists that you have trained, promoted and encouraged, will leave.

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Load More