Close
Management Practices

STAMP 2015: Elizabeth Arden's Red Door Spa's Multi-Location Campaign

Stacey Soble | September 9, 2015 | 10:38 AM

The Red Door Ambassador Program
Elizabeth Arden Red Door Spas
Stamford, Connecticut
Submitted by: Kelly Ehlers, Ideas that Evoke

The Red Door Gal Social Media Ambassador program was developed to reach a younger, digitally savvy audience and expand the company’s reach through third-party ambassadors. The goals for the campaign were to generate local buzz for the 29 Red Door Spas across the country, to position Red Door Spas as the go-to for fast, quality beauty services; and showcase new services and products that appeal to a Gen-X audience.

A post from one of the program's Red Door ambassadors.

The program selected 29 location-specific online influencers who will receive a free service or product each month and will share their experiences with it through blogs and social media. The call-to-action was for potential ambassadors to share their gal in the city moment and show off their fashionable and beautiful lives.

In order to pursue this initiative in a timely manner, the salon company partnered with Kelly Ehlers of Ideas that Evoke to manage the campaign.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More