Close
Management Practices

STAMP 2015: Salon Rootz' Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 9:00 PM

Lunch with Us
Salon Rootz
Medina, Ohio
Owned by: Jen Tryon and Sheila Barco

Last year in a marketing meeting, the Salon Rootz owners and their team brainstormed about a continuous lull the salon experienced for its newer service providers between
11 a.m. and 3 p.m. on Thursdays. They decided to experiment with a menu of discounted, express services during the time period and marketed it as “Lunch with Us.”

“We hoped to attract new clientele from businesses that surround us—there are several large office complexes as well as three hospitals,” Jen Tryon says. “We also ended up attracting senior clients on a budget and salon clients wanting to sample a new service.”

The original promotion was designed for the month of April, but it was so successful that the salon extended it through August. “We have experienced a 76 percent increase in services sold during those designated hours,” Sheila Barco says.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More