STAMP 2015: Planet Salon's Guerilla Marketing Campaign
Los Angeles, California
Owned by: Ginger Boyle
When Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never dreamed that it would create star-studded social media buzz, attract a younger demographic and put her on LA tourism maps. See what happened by our feature story.