Management Practices

Wrap it Up! 4 Steps to Successful Retail Sales

Stacey Soble | September 1, 2015 | 11:44 AM

In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you started.

Step 1: Present the Package
Decide early what your holiday promotion will be. For example, at Eufora we are offering a variety of ‘holiday kits’ to salons this year. Schedule a delivery date for these close to the time where you can host a salon huddle, so staff is updated right when the product arrives in the salon.

Step 2: Prepare the Retail Space
Identify a high-traffic ‘hot spot’ and create a holiday gift center. A central table or free standing shelving in the reception area works well for this.

Step 3: Create a Festive Display
Get creative. Decorate your ‘hot spot’ by attaching things like bows to the boxes and placing empty bags with tissue around to encourage shopping. Place any signage directly near the product displayed.

Step 4: Host a Holiday Huddle
Review the holiday offerings and explain to the stylists that when a client what the deal or “freebie” may be.

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They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

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SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

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