Salon of the Year

SOTY 2015: New Reflections Salon

Stacey Soble | May 28, 2015 | 1:24 PM
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Clients visiting New Reflections Salon in Minnetonka, Minnesota, for the first time are encouraged to look up. Spanning the 28-foot ceiling, ‘Swirling Tresses,’ a lit sculpture of tousled curls of aluminum with copper highlights represents the collaboration of sculptor John Currie and the salon’s team. “It is definitely the salon’s focal point and conversation starter, and lends a museum feel to the space,” says Owner Diane Keller.

The salon, which lives within a regional mall, is positioned right outside of Macy’s cosmetic department. Wanting to emphasize that the salon is both innovative and interactive, Keller designed a hair play station in the salon’s window, where stylists and do demos to encourage interest and educate guests. An iPad table, a replica of what one would see in an Apple store, serves as a check in and out station while educating and entertaining guests, as well as supporting the consultation process.
Owners: Diane Keller
Established: July 2014
Salon style: Modern, Innovative, Interactive
Square footage: 2,868
Stations: 12
Treatment Rooms: 1
Equipment: Belvedere, Chris Erickson, Freestyle Systems
Furniture: Belvedere, Chris Erickson
Total design investment: $625,000
Retail lines: Aveda
Color line: Aveda
Design by: New Reflections Team, Plan Force Commercial Interiors, Weld Ransom
Architects: WCL Architects, The Bainey Group, Joey Zimmerman
Artist/Sculptor: John Currie
Photography: John Abernathy

Judges’ Comments:
 “The use of ceiling art to create a unique look is fantastic. Remember—one looks up when getting their hair shampooed!”—Jeff Grissler
“I love the retail presence in this space.”Tomy Lulgjuraj
“Our Swirling Tresses sculpture definitely is the salon’s focal point and conversation starter, and lends a museum feel to the space.”

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