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How do you ensure that your brand message is consistent and clear to all your customers?

Mike Curran | September 1, 2014 | 6:43 AM

Separating yourself out from the crowd and making sure your message is heard above the din is the hallmark of branding success. This month, we ask you to discuss, "How do you ensure that your brand message is consistent and clear to all your customers?"

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Easy to Manage Referral Programs for Salons

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Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.

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Ash Fortis Raises Awareness for Invisible Disabilities Week

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Illnesses like arthritis, lupus and Crohn's aren't always apparent to others, but can be crippling just the same. Butterfly Circus educator Ash Fortis raises awareness for Invisible Disabilities Week by sharing her struggle with Crohn's during an Instagram takeover for Ecoheads.

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STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

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