Management Practices

The Fast-Changing Salon Market: A Designer's Perspective

Leslie McGwire | January 14, 2014 | 8:57 AM

The Fast-Changing Salon Market: A Designer's PerspectiveThe salon and spa industry is changing at a fast pace. Never has the importance of interior design been more critical for encouraging the consumer to purchase products or services.

If we, as consumers, make decisions based on excellent interior design concepts; then the choice of design is based on positive emotions. The first interior design concept for a salon or spa is for you, the owner to understand how your customers thinks and feels when buying beauty services and products.

Color and interior design trends change approximately every three to five years. From a pure business perspective, owners should redesign or remodel within this time period because good design positively influences consumer psychology. The true purpose of good interior design is to affect a salon or spa’s bottom line, including productivity, employee/client relationships, retention, retail, service and sales.

The interior design of a salon or spa can immediately impact a customer either positively or negatively. When individuals enter a great space, their senses (emotions) are heightened. They become excited about the upcoming service and confident in their choice of salon or spa.

The Fast-Changing Salon Market: A Designer's PerspectiveA strong retail area is designed to expose the largest amount of products to the greatest number of customers for the longest amount of time. The salon or spa retail area needs to strategically place merchandise in the consumers’ walking path and field of vision in a manner that invites consideration with positive interior concepts.

Leslie McGwire, Allied, ASID (American Society of Interior Designers) has more than 29 years in business development, interior design, and sales and marketing services for the health, wellness, fitness, beauty, healthcare and hospitality environments and retail, salons, hotels, resorts and spa-based businesses. She is president of Leslie McGwire & Associates which specializes in the beauty and spa industry with hundreds of projects in the portfolio, including award-winning design. From concept to creations, McGwire offers premiere design services anywhere in the US or abroad. She also is an industry educator and a frequent speaker at trade shows. For more information, contact



- See more at:

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More