2014 Coaches and Consultants: Group 3 Marketing
Group 3 Marketing
OWNED BY: Bart and Phyllis Foreman
Group 3 Marketing helps salons and spas boost their business by focusing their marketing efforts toward current guests. We turn their POS data into a powerful marketing platform to take advantage of what is happening in the salon every day. Our marketing initiatives are designed to improve retention, generate more salon visits and raise the average sale amount.
WHY WE’RE DIFFERENT: We’re marketing technologists. We believe that the old marketing models are out of date in the digital Age of NOW. We’ve reinvented salon marketing with our Ei3™ marketing system that sends the right message to the right guest at the right time using the right channel.
HOW WE WORK: We begin by first understanding your marketing pressure points. Then we put our marketing strategies, analytics and tactics to work to begin influencing the next visit and sale by using key “triggers” in your POS database to Interact with your guests, Influence the next sale and Impact your top and bottom line. Our system is almost real time, 100% web based, and flexible to let salons dictate the parameters that best follow their marketing objectives. (But don’t be surprised if we offer lots of marketing suggestions to go with the analytics we generate.)
CATCH US AT: Our whiteboard, creating a new marketing program for a client almost every day. You’ll also find us at PBA Beauty Week, ISSE, Intercoiffure, and teaching classes at CosmoProf Fashion Focus events.
SMART TALK: Don’t take your Guests for granted. When a satisfied Guest leaves your salon, she’s a FREE AGENT. 70% of new Guests don’t return. That’s why your marketing should begin when she walks out the door. Every Day marketing retention tactics INFLUENCE her to return.
Originally posted on Salon Today.