6 Ways to Infuse Pink Into Your Business
In an industry that caters to women, it’s natural for beauty professionals to align themselves with the October mission of breast cancer fund-raising and education. And, there are a variety of activities a salon and spa can do to help patients, honor survivors and raise money and awareness. Consider this:
Launch a Campaign: Partner with your local hospital or mammography center to develop an educational campaign to encourage women to get their mammograms. Some cities have mobile mammography units – offer to host one in your parking lot or simply give out printed information to your clients during the month of October.
Infuse Pink into Your Menu: Women like to ‘wear’ their support—find some creative ways to help them do it. Develop a special menu of ‘pink’ services, from a special mani-pedi to pink hair extensions or pink hair chalking. Market it through your website, Facebook page and in-salon signage and offer to donate $5 from each service to a breast cancer charity.
Lend Your Talents: The Look Good Feel Better program is dedicated to improving the self-esteem and quality of life for people undergoing cancer treatment through complimentary group and one-on-one beauty sessions. Identify staff members who’d be willing to donate 3-5 hours of their time each month, and sponsor their training in the programs 4-hour certification course. For more information, visit lookgoodfeelbetter.org.
Host Local Survivors and Caregivers: Sometimes patients and the caregivers who love them need a mental health day away from focusing on their battle against cancer. Identify patients within your community or clientele and host a day of pampering for them and a friend. Partner with local business to expand your offerings.
Raise Some Funds: Find out what breast cancer fund-raising activities are available in your area and involve your staff and your clients in some money-raising fun. For example, organize a team of walkers for a Susan G. Komen Race for the Cure or host a tent at an activity and conduct some express services.
Retail for a Cause: There are a number of professional beauty manufacturers who develop special pink products and tools. Talk to your local salesperson and check out your options, then add some pink into your retail shelves.
Originally posted on Salon Today.