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The 2013 STAMP Winners: Borrow A Successful Idea

Stacey Soble | September 4, 2013 | 12:00 PM

If you have a salon or spa marketing plan on the back burner because you’re busy or you lack inspiration, borrow a proven creative idea from our 2013 STAMP—or SALON TODAY’s ANNUAL MARKETING PROGRAM. This year’s applicants produced such a bumper crop of great marketing and promotional ideas, there’s no way you’ll click through these without harvesting a few and adapting them for your own program.

Following are the 2013 STAMP winners, click on each winner’s name and it will link you to a page that shows you their great idea, and tells you what they did, how they did it, and what happened.


TRADITIONAL MARKETING CATEGORY

Print Advertisement
Blo, Raleigh, NC: Let’s Talk About Your Hair
Nuovo Salon Group, Sarasota, FL: Live Self Love

Radio Commercial
Ginger Bay Salon & Spa, Kirkwood, MO: Honey Do for Valentine’s

Television Commercial
RED 7 Salon, Chicago, IL: The ‘Cheers’ Salon

Direct Mail Piece

Interlocks Salon Spa Cosmetics, Newburryport, MA: 2 Days/20 Clients

DIGITAL MARKETING CATEGORY

Website
Pyure, Palm Beach, FL: pyuresalon.com
Salon Rootz, Medina, OH: Salonrootz.com
Paris Parker, New Orleans, LA: parisparker.com
Tillman Salon, Columbia, SC: tillmansalon.com
Zanya Spa Salon, Lambertville, NJ: zanyaspasalon.com

Mobile Website/Mobile App
Evolve Salon and Spa, Center Valley, PA
KeKei Salon & Beauty Lounge, Boston, MA
Trixie’s Salon, Des Moines, IA
Visible Changes, Houston, TX

Social Media Campaign
The Charles Penzone Salons, Powell, OH: Facebook Pro Pages & Pinterest How-Tos
Teddie Kossof Salon Spa, Northfield, IL: True Beauty
Visible Changes, Houston, TX: Share the Love

Digital E-Newsletter
Inspire Greatness Aveda Institutes, Denver, CO: Buzz Cuts

Digital Promotional E-blast
Lux Aveda Salon Spa, Fullerton, CA: Online Deals

Blog
LeMetric Hair & Beauty Studio, New York, NY: LeMetric Beauty Blog

Creative Social Media Post
Interlocks Salon Spa Cosmetics, Newburyport, MA: Us Vs. Them
Ginger Bay Salon & Spa, Kirkwood, MO: My Boss Says…
On the Green Salon and Spa, Saint Mary’s, GA: Sky High Hair Day

CAMPAIGNS CATEGORY

Guerilla Marketing Campaign
The Charles Penzone Salons, Columbus, OH: The Prom Street Team
The HairSpa, Clifton, NJ: Teacher Appreciation Week
Atelier Salon and Spa, San Jose, CA: The Step, Repeat and Post Campaign

Best Incorporation of a National Marketing Campaign
The Black Cat Salon & Spa, Kailua, HI: WOD for Water
Paris Parker, New Orleans, LA: Invati Campaign

Overall Coordinated Campaign
SAAB Salon Spa, Ottawa, Ontario: Your One-Stop Prom Shop

Philanthropic Campaign
Salon Concrete, Red Bank, NJ: Scissors for Sandy
Blo, Raleigh, NC: Movember

Co-branded Campaign
Interlocks Salon Spa Cosmetics, Newburyport, MA: Lash Bash/Blow Out and Go Out

BRANDED SALON MATERIALS

Service Menu: Overall Design
Kai Salon & Spa in Victoria, TX: Pretty in Pink
RED 7 Salon, Chicago, IL: Less is More

Service Menu: Copywriting & Photography
Interlocks Salon Spa Cosmetics, Newburyport, MA: Focused on Professional

Branding Strategy
Element Day Spa and Salon, Lake Placid, NY: A Visual Retreat

Mission Statement
Truu Salon, Hollywood, CA
Hair on the Avenue, Sinking Spring, PA

Business Cards
J. Henry Salons, Portland, ME: Bobby Pins are Hard to Find
Pure Natur, Fairview Heights, IL: Cross-Selling Cards

Client Loyalty Program
The Cut & Color Room: Style & Stash

Recruitment Brochure
Inspire Greatness Aveda Institute, Denver, CO: Inspire Greatness

IN-SALON MARKETING CATEGORY

Merchandising Display
Salon Roux, Paso Robles, CA: California Surfer Girl

Promotional Campaign
Zena Salon Spa, Richmond, TX: The TV Sign

Event
Salon Roux, Paso Robles, CA: Third Thursdays

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