The 2013 STAMP Winners: Borrow A Successful Idea

Stacey Soble | September 4, 2013 | 12:00 PM

If you have a salon or spa marketing plan on the back burner because you’re busy or you lack inspiration, borrow a proven creative idea from our 2013 STAMP—or SALON TODAY’s ANNUAL MARKETING PROGRAM. This year’s applicants produced such a bumper crop of great marketing and promotional ideas, there’s no way you’ll click through these without harvesting a few and adapting them for your own program.

Following are the 2013 STAMP winners, click on each winner’s name and it will link you to a page that shows you their great idea, and tells you what they did, how they did it, and what happened.


Print Advertisement
Blo, Raleigh, NC: Let’s Talk About Your Hair
Nuovo Salon Group, Sarasota, FL: Live Self Love

Radio Commercial
Ginger Bay Salon & Spa, Kirkwood, MO: Honey Do for Valentine’s

Television Commercial
RED 7 Salon, Chicago, IL: The ‘Cheers’ Salon

Direct Mail Piece

Interlocks Salon Spa Cosmetics, Newburryport, MA: 2 Days/20 Clients


Pyure, Palm Beach, FL:
Salon Rootz, Medina, OH:
Paris Parker, New Orleans, LA:
Tillman Salon, Columbia, SC:
Zanya Spa Salon, Lambertville, NJ:

Mobile Website/Mobile App
Evolve Salon and Spa, Center Valley, PA
KeKei Salon & Beauty Lounge, Boston, MA
Trixie’s Salon, Des Moines, IA
Visible Changes, Houston, TX

Social Media Campaign
The Charles Penzone Salons, Powell, OH: Facebook Pro Pages & Pinterest How-Tos
Teddie Kossof Salon Spa, Northfield, IL: True Beauty
Visible Changes, Houston, TX: Share the Love

Digital E-Newsletter
Inspire Greatness Aveda Institutes, Denver, CO: Buzz Cuts

Digital Promotional E-blast
Lux Aveda Salon Spa, Fullerton, CA: Online Deals

LeMetric Hair & Beauty Studio, New York, NY: LeMetric Beauty Blog

Creative Social Media Post
Interlocks Salon Spa Cosmetics, Newburyport, MA: Us Vs. Them
Ginger Bay Salon & Spa, Kirkwood, MO: My Boss Says…
On the Green Salon and Spa, Saint Mary’s, GA: Sky High Hair Day


Guerilla Marketing Campaign
The Charles Penzone Salons, Columbus, OH: The Prom Street Team
The HairSpa, Clifton, NJ: Teacher Appreciation Week
Atelier Salon and Spa, San Jose, CA: The Step, Repeat and Post Campaign

Best Incorporation of a National Marketing Campaign
The Black Cat Salon & Spa, Kailua, HI: WOD for Water
Paris Parker, New Orleans, LA: Invati Campaign

Overall Coordinated Campaign
SAAB Salon Spa, Ottawa, Ontario: Your One-Stop Prom Shop

Philanthropic Campaign
Salon Concrete, Red Bank, NJ: Scissors for Sandy
Blo, Raleigh, NC: Movember

Co-branded Campaign
Interlocks Salon Spa Cosmetics, Newburyport, MA: Lash Bash/Blow Out and Go Out


Service Menu: Overall Design
Kai Salon & Spa in Victoria, TX: Pretty in Pink
RED 7 Salon, Chicago, IL: Less is More

Service Menu: Copywriting & Photography
Interlocks Salon Spa Cosmetics, Newburyport, MA: Focused on Professional

Branding Strategy
Element Day Spa and Salon, Lake Placid, NY: A Visual Retreat

Mission Statement
Truu Salon, Hollywood, CA
Hair on the Avenue, Sinking Spring, PA

Business Cards
J. Henry Salons, Portland, ME: Bobby Pins are Hard to Find
Pure Natur, Fairview Heights, IL: Cross-Selling Cards

Client Loyalty Program
The Cut & Color Room: Style & Stash

Recruitment Brochure
Inspire Greatness Aveda Institute, Denver, CO: Inspire Greatness


Merchandising Display
Salon Roux, Paso Robles, CA: California Surfer Girl

Promotional Campaign
Zena Salon Spa, Richmond, TX: The TV Sign

Salon Roux, Paso Robles, CA: Third Thursdays

More from STAMP


STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.


STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.


STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.


STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

Load More