Close
Management Practices

2013 STAMP Client Loyalty Program Winner: Cut & Color Room

Stacey Soble | September 2, 2013 | 7:16 PM

Style & Slash
The Cut & Color Room
Orlando, Florida
Owned by: D. Scott Ball and Jeff Morris

When the owners of the Cut & Color Room started developing a rewards porgram, they wanted something more than the typical "Buy 10, Get 1 Free" offer, which didn't suit their brand because they didn't want to give services away. After polling clients, the owners learned many were interested in professional, take-home products but would reply they wanted to do more research on their own before purchasing--then the clients would end up buying the recommended products at their local beauty superstore because they liked receiving points for purchase.

In January 2013, the salon launched a clever loyalty program using a mobile solution developed by Perka, called FlexPoints. For approximately $300 a year, the program creates and hosts the salon's custom Style and Stash application for Smartphones. When downloaded on a client's phone, the app stores her accumulated points and shows her exactly how close she is to earning her next reward--either a product or service. Or the client can opt to stash the points and work toward a bigger reward.

"In addition to their purchases, we also reward clients for behaviors, such as pre-booking and salon referrals, and when we launch new products and drive service upgrades in the salon, we reward clients with bonus points," says Morris. "We've found most clients choose to stash their points so they can work toward a bigger reward."

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More