Management Practices

2013 STAMP Recruitment Brochure Winner: Inspire Greatness

Stacey Soble | September 2, 2013 | 6:45 PM

Inspire Greatness
Inspire Greatness Aveda Institutes
Denver, Colorado
Owned by: Dale Lemonds

Lemonds developed this brochure to quickly inform interested leads on the institute’s programs and admissions process. “It condenses a great deal of information into a convenient, eye-catching brochure, but we purposely left off tuition costs so interested leads will personally connect to our admissions team,” says Lemonds. “On the back of the front flap is a call to action to schedule a tour and thereby receive a free gift.”

The institutes deliver these brochures to salons, spas, high schools and job placement offices, in additional to distributing them at community events. “Salon stylists and spa technicians can use these brochures to help us recruit students, adding their name to the ‘referred by’ line in order to secure a referral bonus,” says Lemonds.

2013 STAMP Recruitment Brochure Winner: Inspire Greatness

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More