Close
Management Practices

2013 STAMP Social Media Post Winner: Ginger Bay Salon and Spa

Stacey Soble | August 22, 2013 | 11:59 AM

My Boss Says…
Ginger Bay Salon & Spa
Kirkwood and Town & Country, Missouri
Owned by: Laura A. Ortmann

Ginger Bay set an audacious goal in 2013 of reaching 5,000 Facebook followers, but when in February ‘likes’ lingered around 2,960, the salon targeted 3,500 by April 1. To help reach the one-month goal, Ryan Campbell, the salon’s general manager held up a sign that read, “My boss says if we reach 3,500 ‘likes’ by March 31st, you receive 20% off on all product Monday, April 1st!” The post generated 230 ‘likes’ and 61 shares, and the salon reached its goal with 3,516 ‘likes’ by April 1.  “On April 1st, our Kirkwood location sold $6,374 in retail and our Town and Country location sold $3,107.”

2013 STAMP Social Media Post Winner: Ginger Bay Salon and Spa

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More