2013 STAMP Website Winner: Paris Parker Salon and Spa
Paris Parker Salon and Spa
10 locations headquartered in New Orleans, Lousiana
Owned by: Debra Neill Baker
In its website overhaul, Paris Parker recently had a number of goals, including distinguishing its stylists apart as fashion experts, highlight the team’s awards, promoting service and product launches and continually recruiting new clients and guests. Partnering with Imaginal Marketing, the result is an easily-navigated site focused on fashion with lots of trends and tips. The “Refer-a-friend” and “Careers” buttons, which appear on every page have proven effective tools for recruitment of new guests and talent; while the visual sub-navigation cross-promotes special offers and services, and the SalonBiz software integrates gift card sales.