Close
Salon Business News

Earn Some Marketing Karma

Stacey Soble | May 9, 2013 | 11:51 AM

When it comes to SALON TODAY's salon business recognition programs, STAMP, or SALON TODAY's Annual Marketing Program is by far the easiest and most fun to enter. In fact, we liken to those Show and Tell sessions we all had back in elementary school.

If you salon or spa did anything clever, creative, innovative, eye-catching, or successful in the form of marketing over the past year, gather up the materials and DOWNLOAD OUR APPLICATION. We've created categories for almost everything, from your ads to brochures to services menus to your digital marketing, such as websites, blogs, e-letters and social media posts, to your creative campaigns.

All you have to do is submit the marketing piece in a format that allows our judges to experience it as close to the way your intended audience experienced it. For example, if it's a service menu, then drop the service menu in with your application. If it's a television commerical, send us a video on a disc. If its a website, simply give us the link.

Then fill out the application, including a very, very short essay that tells us how you created the marketing piece, how you used it and what were the results of the program. That's it! For most of last year's applicants, that amounted to a paragraph.

The biggest benefit from sharing your great marketing idea with other salon owners is that you'll be able to harvest a number of their great ideas when showcase the winning entries this September! Call it marketing karma.

If you have any questions about STAMP, contact Joyce Alverio at 847-415-8037.

Originally posted on Salon Today.

Facebook Comments

More from Salon Business News

Partner and Creative Director Alex Zuniga, Rory Tolunay and Fiona Tolunay.
Salon Business News Sponsored by Aveda Means Business

SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Lauren Salapatek | July 6, 2018

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on avedameansbusiness.com. In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

Load More