Close
Management Practices

Facebook Pushes Photos With Latest Update

Lauren Salapatek | March 27, 2013 | 9:08 AM

Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.

"Photos currently represent about 50% of newsfeed stories, according to Facebook, so it makes sense to make this a major theme to the updates," says Reavis, founder of the Shout Lounge, an online application that connects local businesses with suppliers and media to help them access content for their social media and other digital marketing. "Even other types of content, like check-ins, are becoming more visual, with larger maps. This is coupled with the recent release of Graph Search and their updates to the mobile app. The message is clear that Facebook sees the future as being mobile and visual.”

Reavis says, since only one fan in ten returns to a business page he or she has “liked” the page on Facebook, it has become ever more urgent to ensure pages are relevant and active so that posts show up in fans’ newsfeed. Posting photographs and memes could be the link to increased engagement and driving up a salon’s profile.

"The update is scheduled to roll out immediately, and although it’s currently unclear how this will affect business pages, it is crucial for salons and spas to look at their current activity and evaluate how it will measure up in the new visual and mobile-centric Facebook experience,’ says Reavis. 

Coinciding with the move to be more visual, Facebook is also introducing changes that give users more control over what they see. This includes new filters that allow users to view only certain types of updates.  Some examples in the previews from Facebook:

*All Friends

*Following

*Groups

*Photos only

*Music

*Most recent

"Facebook is making these changes to give power to users, not businesses, so staying relevant to users is going to be even more important," says Reavis. "Salons and spas must think more about what users will want to hear and produce information they will seek out or consider essential so it is not filtered out."

For more information on these changes and to preview the new look: https://www.facebook.com/about/newsfeed

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More