Salon Today 200

A Night to Honor Success

Stacey Soble | January 25, 2013 | 9:44 AM

A Night to Honor SuccessFor me, the annual SALON TODAY 200 Reception is a bit like a wedding reception. There’s a year’s worth of careful thought, planning and detail that go into this wonderful event which our friends at Neill  Corporation and Serious Business graciously plan and host each year. Our team and the SALON TODAY 200 honorees eagerly anticipates it for months, and like a wedding reception, it always flies by in the blink of an eye. 

Of course, there’s a very big difference between the ST200 reception and a wedding reception. ST200 owners and their staff members have to earn an invitation to the awards reception by sharing the best business practices and their data and earning a place on the SALON TODAY 200.

In my opinion, this year’s reception was the best one yet. Representatives from 72 salons journeyed to the Roosevelt Hotel in New Orleans where Serious Business 2013 was held. They eagerly enjoyed meeting one another and posingfor photos with a large banner of the ST200 cover before the awards ceremony started. 

A Night to Honor SuccessDebra Neill Baker welcomed guests and spoke of the special relationship between the SALON TODAY 200 and Serious Business and congratulated the room’s attendees on their hard work and accomplishments. Before introducing the evening's special guest speaker Antony Whitaker, Steve Reiss, publisher of MODERN SALON and SALON TODAY, told attendees that they were raising the bar in the area of salon business and that the industry looked to them as leaders.

A Night to Honor SuccessWhitaker, an Australian stylist, salon owner, educator and author of Grow and Grow 2, shared his personal journey to success as a young stylist with Vidal Sassoon in London before opening his first salon in Australia. Like many owners Whitaker at first believed the surest path to success was to work harder and longer hours, until a weeks-long case of the hiccups landed him in the hospital. Faced with the fact that he needed to reduce stress in his life, he decided to take a cue from The E-Myth and begin working on his business instead of just in it. “Honestly I didn’t know what that meant at first,” he told the group of owners in the room. “But I set aside a few days to see clients, and I spent the rest of the time starting to work on my business.”

Before handing out the certificates to each honoree, I took a few minutes to talk about the many reasons we launched SALON TODAY. For example, we wanted to created a forum for salon owners to share great business-building ideas with their peers, we wished to launch a competition that recognized and celebrated business success within the industry and we wanted to forge a mechanism to begin gathering data to allow us to establish important benchmarks that salon and spa owners could use to measure their own businesses. I also talked about the fact that we raised the bar on the competition itself this year by adding the planned profitability category and creating scenario-based essay questions.

A Night to Honor Success“We know the process for entering the SALON TODAY 200 isn’t an easy one, but I also don’t think it should be easy,” I told the honorees. “It’s an honor for us to tell your stories. It’s an honor for us to celebrate your success. And, it’s an honor, if even in the smallest way, we push you to raise the bar on your own business.”

CLICK HERE to view an album of all the attendees receiving their certificates.

Facebook Comments

More from Salon Today 200

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The team from Tulip Salon & Spa in Fredericksburg, Virgina.
Salon Today 200

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More