Close
Management Practices

Multi-Location Money Makers

July 3, 2012 | 11:25 AM

Multi-Location Money MakersWELCOME TO 2 TO 10: a new category of salons. It’s where many of the most-respected salons play. It includes powerful local and regional salon brands that are giants in the industry and in their communities.

What do they have in common? They each have between 2 and 10 locations and a hunger for performance benchmarks. Although these companies make up 80 percent of salon industry ‘chains,’ financial data for this category has been largely unavailable—until now.

Last year, fueled by a passion to fulfill the needs of my multi-location clients, Qnity launched The 2 to 10 Project, a research study to identify the financial benchmarks and best practices unique to multi-location salons. We collected and performed analysis on the financial statements of 14 salon companies in 2011.

In year two, we expanded the study to include 29 salon companies and incorporated a 50-question survey to determine best practices. Our study comprised an incredibly diverse group representing $264 million in revenues and crossed both regions and product affiliations.

Each study participant received a confidential “Find the Money” scorecard rating 15 different performance factors and benchmarking their business compared with the group using real P&L data.

With sponsorship help from the International SalonSpa Business Network (ISBN) and SALON TODAY, we hosted a half-day private workshop at the ISBN conference in April, which was accessible to 2 to 10 Project participants and invited guests. At that time, we presented the full research results from the study.

Participants are able to use 2 to 10 Project findings to stretch themselves and their teams to greater success. As one owner said, “It was an eyeopener!

Multi-Location Money Makers

I took the information and utilized it immediately to tighten up our processes and improve our bottom line.”

The 2 to 10 salon category is incredibly compelling. Because of economies of scale, these companies offer owners greater financial opportunity, yet they are small enough to preserve the personality, vision and culture of the individuals who launched them.

While much of the data is confidential to the study’s participants, we will highlight key findings from the study in this SALON TODAY column throughout the year. These profiles and best practices from select salon brands will help you evaluate and capture opportunity within your own business.

2 to 10 Study Participants

Thanks to the salons who trusted us with their financials and for taking time to complete the survey. Without your help, the 2 to 10 Project never would have been possible. To be considered for the 2013 study or to receive a 2 to 10 whitepaper, contact us at [email protected]

About Faces Day Spa & Salon
Acapello Salon
Art+Science Salons
Atelier Salonspa& Studio
Birds Barbershop
Bob Steele Salon
Design 1 Salon Spa
Frederic Fekkai
Gene Juarez Salons
Gila Rut Salons
Ihloff Salon & Day Spas
John Roberts Spas
Mark Pardo Hair Skin Body
Modern Salons & Spa
Natural Alternatives
Salons & Spas
Neroli Spa
Paris Parker Salon
and Spas
Philip Pelusi
Pyure Salon
Randolph’s Salon
Rizzieri Salons and Spas,
Simonsons Salon & Spa
Shear Express
Van Michael Salon
Weldon Barber
William Edge Salon Spa
World Class Salons
Zano Salon
Zona Salons

Special thanks to the following individuals: Susan Haise, Frank Zona, Larry Walt, Susan Dykstra, Scott Schneidermann, Teresa Jackson, Kris Bergly, Kate Hendershott, Margie Melaniphy, Joe Stezzi, Jessica Mapes and Stacey Soble.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More