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Management Practices

Gloss and Shine

July 10, 2011 | 5:22 PM
The Service Buzz
Gloss and Shine

On the menu:
Color Touch Glossing

Target client: Market it separately to color and non-color clients.

Innovations: Next Level of Beauty + Speed + Safety

Do the math*
Color Touch gives color-shy clients their first look at hair color, which can convert them to a hair color client, or it can build the ticket for regular color clients. If you charge $40-$75, your potential gross revenue increase could be:
• $40/Color Touch
• 20 clients/week
• $800/week x 52 weeks = $41,600/year


The gentle, ammonia- free Color Touch demi-permanent formula with Light²Color Complex takes just 5-15 minutes to deliver beautiful, multi-tonal dimension, depth and shine for 4-6 weeks, gradually washing out with no line of demarcation. It can be used alone, as an enhancement to a hair color service or as a highlights refresh between color appointments. The shade palette offers a range of rich, natural color featuring fashion-forward shades for every result from gray blending to vibrant red. It accommodates the colorist’s preference with application by either bowl and brush or bottle.

“Color Touch is a great way to show clients the benefits of color,” says Aura Friedman, Wella Professionals Color Ambassador. “They will see incredibly beautiful, multi-dimensional results and added shine that makes hair appear even healthier looking and still natural. I recommend adding on Color Touch even if it’s just a clear gloss because it takes only five minutes and will give that long-lasting shine for up to six weeks.”

Don’t Miss This

In May, Wella Professionals will launch Brilliance, a care and styling line for color-treated hair that engages all the senses for a stimulating experience and results that you can immediately see, touch and smell. It leaves hair incredibly soft for an overall luxurious experience that will help you to retain clients.

Trend Alert

“Wella Professionals remains a leader in salon innovation and trends by releasing each year’s four looks for Trend Vision, inspired by everything from fashion to architecture to technology,” notes Aura Friedman, Wella Professionals Color Ambassador. “Wella is also at the forefront of fashion each season by collaborating with designers in New York, Milan, and Paris to create the looks seen on the runway.”


More new services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails


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