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John Paul DeJoria's Motivational Be-Cause Video

Lauren Salapatek | July 10, 2011 | 5:15 PM

The Be-Cause is buzzing loud and clear and industry celebrities everywhere are supporting it.

In a short motivational video from John Paul Dejoria, CEO and Founder of John Paul Mitchell Systems, he calls out to current beauty professionals asking them to help future beauty professionals with scholarships by donating $5 to Be-Cause's first charity event.

"What makes us more productive and happier is doing something good that affects a lot of people," he says. "The donation can go to a variety of schools, not just Paul Mitchell Schools—it's out there to help our industry." The charity event will take place March 5th at Tela Studios in New York City. For information visit harms-software.com/be/.


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