Management Practices

Smart Thinking, Straight Talk

Stacey Soble | July 10, 2011 | 5:14 PM

Last year's ABS Business Forum led salon and spa owners into a deep understanding of the beauty client's mind. The journey continues Sunday, March 13, with "Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog." Presented by America's Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients' beauty dollars and retain new clients.

Part 1-Consumer Segmentation: Successful salon owners, consumer-shopping experts and beauty editors explore the spending habits of today's clients. Reuben Carranza, CEO of P&G Salon Professional, kicks off the forum by explaining why it's important to segment your clients, then Mark Komanecky, P&G shopper based design manager, delves into P&G's vast consumer research to expose salon client segments and shopper-based design. An incredible "Salon Owner and Consumer Beauty Editor Panel" shares insights on each client segment. On tap for this panel are owners Janine Jarman of Hairroin Salon, Hollywood, CA; Marcy Cona of MC Hair Consultants in Cuyahoga Falls, OH; Larry Silvestri of Mario Tricoci Salons and Spas and Ginger Boyle of Planet Salon, Beverly Hills, CA; as well as beauty editors from magazines such as Allure, Self and Marie Claire and TCW (Today's Chicago Woman). The morning's session will be moderated by John Moroney, vice president of business development for P&G Salon Professional.

Part 2-Learning Lunch: The lunch session allows attendees to network with peers and share their own client insights and what they've done to bring back.

Part 3-Salon Owner as Sustainable Leader: The afternoon session exposes salon owners and managers to the day in/day out strategies of being a leader and demonstrating some guiding principles required to sustain those behaviors. Neil Ducoff, founder and CEO of Strategies, will talk to owners about "No-Compromise Leadership" and Jim Lafferty, a former P&G manager and current managing director of Nigerian Bottle Company, will pass on his rules of "Work/Life Balance for Leaders."

The event is a must for every salon owner looking to grow business in 2011. CLICK HERE for more information, including how to purchase tickets, which include four continuing education units and a one-year membership in Cosmetologists Chicago.

Smart Thinking, Straight Talk At last year's Salon Owner Forum at ABS, Reuben Carranza, CEO of P&G Salon Professional, led attendees on an exploration of the client's mind. This year's forum promises to drill deeper by exploring different client segments.
Listen as P&G Salon Professional CEO Reuben Carranza discusses the importance of leadership >

Listen as P&G Salon Professional's John Moroney details the plans for the "Smart Thinking, Straight Talk" forum at America's Beauty Show >

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